Veronika Classen (*January 18, 1957 – †May 6, 2023) was an internationally active German Creative Entrepreneur. For over 45 years Veronika Classen remained an enthusiastic collector of Statement Jewelry.

After studying theater, film and television, as well as art history and communication design, she worked as a Worldwide Creative Director for major brands such as Nivea, Max Factor, Ikea, Unilever, Procter & Gamble and Philip Morris. Veronika was one of the first women to become Chief Creative Officer of a major creative agency in Germany.

In 2005 she founded the communications agency REINSCLASSEN with Armin Reins. During her career Veronika won over 200 creative awards and was a member of the jury at the Cannes Festival, among other things.

statement jewelry is Stealing the show

As a passionate collector of Statement Jewelry, Veronika Classen's big dream was to create a community for lovers and designers of the eye-catching jewelry. Teamed up with art directors and web designers for Stealing the Show Platform, Armin Reins is making Veronika’s dream a reality now. 

Armin Reins studied communication design and was Veronika Classen's partner for 39 years. Today he is a book- and film author and the owner of the agency TCLA. 

As a CEO of Stealing the Show, Armin Reins together with Victoria Ray, an international Jewelry Designers’ Curator and the first point of contact for those who are interested in buying the exhibited pieces, they wish to support Stealing the Show Platform in becoming the leading Interactive Community for all the Statement Jewelry collectors and designers.

Veronika Classen’s outstanding jewelry collection - together with the presentations of selected young Jewelry Designers - will form the basis of this eldorado for all the Friends of Statement Jewelry.

CEO Victoria Ray, (an International Statement Jewelry Designers’Curator) is the first point of contact for those who are interested inbuying the exhibited pieces.

Victoria Ray

Armin Reins, the owner of Stealing the Show.

Armin Reins